SALINAS, Calif. – Dec. 20, 2010 – Mann Packing Company created a series of cooking videos specifically for YouTube that will teach people how to cook with its line of washed and ready-to-use fresh-cut vegetables.
The videos are an important new tool for communicating with consumers, said Gina Nucci, director of healthy culinary innovation.
“We know people are time crunched but still want to eat healthy,” Nucci said. “These videos are quick solutions for busy people and YouTube is a free, easy-to-use tool that allows consumers to learn more about Mann Packing, our product line, with helpful cooking tips and usage ideas.”
YouTube is the second most used search engine after Google.
One benefit of posting videos on YouTube is the ability to highlight Mann’s web site and prompt viewers to visit the site to learn more about Mann’s other products, store locations, recipes and more.
“Our hope is that our shoppers will view the cooking videos as a resource and be inspired to try new recipes as well,” Nucci said. “Videos are a great resource to interact with current and potential consumers. Customers feel like they are getting a hands-on learning experience, which in turn builds a better bond between Mann and our consumers.”