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SALINAS, CA – February 23rd, 2015 – Mann Packing redesigned the packaging for its full line of fresh cut organic vegetables.
The revamped graphics, several months in creation, features a premium rich color palette, clean, natural fresh design and a large window and product viewing area, said Kim St. George, director of marketing and communication.
The line features the company’s steam in bag technology and includes top-selling products such as the vegetable medley, broccoli florets, broccoli coleslaw and broccoli carrots.
According to Nielsen sales statistics for the 26 weeks ending Dec. 27, 2014, Mann branded organics are the leading branded items in the fresh-cut organic vegetable category.
“Growth of the organic segment outpaced conventional cut-veg and is driving overall category growth,” St. George said. “Our organic vegetable tray sales are up three times what they were a year ago.”
The company is shipping the new packaging now and will showcase it at the Southeast Produce Council Expo this week in booth 927.