SALINAS, Calif. – Nov. 4, 2014 Mann Packing, a leading supplier of washed and ready-to-eat vegetables, redesigned its website for consumers with new recipes, product information and new content for foodservice customers.
“Our website is an important tool for communicating with consumers and customers,” said Gina Nucci, director of healthy culinary innovation. “We wanted to create a site that was more user friendly with fresh graphics that showcased our entire product line and delivered value to our foodservice customers.”
The foodservice content includes product sheets with live links and live weather updates from the company’s four growing regions.
“The goal is to get people to visit the site and keep coming back to see new and fresh updates,” Nucci said.
To spread the word about the new site, the URL is included on product packages and through Mann Packing’s social media tools including Twitter and Facebook.
“We know that online searches for recipes can be one of the biggest drivers to a website,” Nucci said. “Our hope is that chefs and home chefs will go to the site, and bookmark it as a reference and a resource for all their convenient fresh vegetable needs.”