June 10, 2015 | Press Releases, 2015
SALINAS, CA – June 10, 2015 – Some of America’s favorite vegetables: Sweet potatoes and Butternut squash, have a new look thanks to a unique way of cutting fresh vegetables into shapes that will inspire creativity for everyday meals.
Mann’s Culinary Cuts® are a new line of fresh cut vegetables cut into distinctive shapes including Sweet potato ribbons and Butternut squash zigzags. The vegetables are washed and ready to cook and versatile enough for multiple uses such as salads, stir-frys, soups and casseroles. Ideal for a pasta swap, these fresh vegetables are all natural, preservative free and gluten free.
Created by Mann Packing Company, the leader in the convenient fresh vegetable business, Mann also created new-to-the-world products such as Broccoli Wokly®, Broccoli Cole Slaw and Stringless Sugar Snap Peas.
The shapes created by Mann’s cutting equipment are almost impossible to replicate by a home cook and a culinary professional would need specialized tools to duplicate.
Mann’s Culinary Cuts® have been in test markets across the country and will now be available to customers nationwide.
Each package contains four to five, 1-cup servings and can be prepared in four minutes or less in the microwave, sautéed, steamed or on the stovetop. Detailed cooking instructions are included in each package as well as three unique recipes and usage ideas.
“I’m a mom and I know it can be a battle to get kids to eat their vegetables,” said company CEO Lorri Koster. “We made Culinary Cuts for parents who want to make healthy eating fun, but also for the everyday home cook who’s looking for some creativity to spark tonight’s dinner.”
Mann created a micro-site, CulinaryCutsClub.com, to provide a community for sharing recipes, serving ideas and notifications about where to find the items on sale.
“Culinary Cuts help solve the recipe rut,” Koster said. “Shoppers want variety but often lack the time or skill to plan in advance. We help defeat meal fatigue where you cook the same ingredients the same way; one look at these new cuts and you’ll be inspired to get into the kitchen.”
The product line was two years in development involving extensive consumer research, test markets, professional recipe development and online research.